If you don’t know it already, your customers’ phone numbers are gold to your business. Though you can always reach them through the email addresses they provided, the numbers provide a direct, hassle-free channel for those quick messages that you can’t wait to pass to your customers.
Besides, SMS marketing is still huge, and will often go a long way in increasing brand awareness for most companies. While using SMS for your business has lots of great benefits if you do it correctly, it can also bring unwarranted costs if you don’t care to get the right info. That’s where phone verification comes in.
What’s Phone Verification?
Let’s keep it simple. Phone verification is a process of ensuring that a phone number is real and active and that it actually belongs to the customer using it. When you use top-rated phone verification services like the ones you get with Trestle Identity Solutions you are sure you will not only be calling real customers, but you can also enrich your data to help you learn as much as you can about your customers.
Why Should You Implement Phone Verification?
If you’re on the fence about acquiring a phone verification service for your business, here’s why you should dive right in:
1. It’ll Help Prevent Fraud
With fraud becoming more complicated and expensive by the day, you can use phone verification to confirm that anyone who registers a phone number with your business is the real owner. Phone verification APIs make this easy for you by looking for information related to the phone number in hundreds of databases.
The information that the APIs collect should match what the user provides so you can add them to your contact list. Since that’s a lot of work when done manually, an API will automate the process so you don’t have to tire, increasing the chances of making a mistake.
2. Enhance Quality of Leads
If you rely on phone numbers as your main way of contacting leads, then phone verification services should be a no-brainer for you.
It makes it easier to get rid of inaccurate contact information at the earliest possible point in the funnel. That way, you can concentrate your efforts more on actual prospects who are reachable, to enhance the efficiency of your outreach.
3. Higher Delivery Rates
Sending hundreds of messages out and only getting a handful of these delivered can be heartbreaking. You’ll start wondering whether your customers have blocked your business, probably after finding better alternatives or something close to that.
In reality, however, it could be that you got the wrong information from the onset. Implement a premium phone number verification solution so you can follow up about inaccurate information as early as you can to avoid the frustration of undelivered messages.
4. Enhance Security
If you use phone-based security such as two-factor authentication (2FA) to guarantee the safety of your customers’ information, phone number verification should go a long way. Verifying phone numbers means the codes or similar information is sent to the right device.
This may not seem all that important, but it will protect both your business and customers from unauthorised access. In the end, customers will trust you more if you take their security seriously.
5. It Can Reduce Operational Costs
When communicating with customers, remember that every undelivered SMS or phone call will cost your business some money. Verifying phone numbers before adding them to your contact list can help you avoid this issue so you don’t have to waste money reaching invalid numbers.
Add Valuable Contacts With Trestle
There are lots of amazing benefits of phone number verification that should make you want to invest in premium verification tools such as what Trestle offers. Want to learn more or experience the aforementioned benefits and more?
Visit trestleiq.com today and browse their pages to see what they have to offer.
